STAATSLOTERIJ - WK CAMPAGNE

Client:

STAATSLOTERIJ

Date:

2026

Role:

Director, videographer, editor

Case:

Together with OneNil and Staatsloterij, D.V.V.H. flew to Texas, following the Dutch national team for the World Cup match against Japan. Also on board: the Droomselectie (Dream Squad). A team of friends, put together by Ronald Koeman and Staatsloterij, who got to experience and support Oranje up close. During the trip, the idea emerged to do something in return for Koeman. Together with a local artist in Dallas, we developed a special banner, which was unveiled during the fan walk to the stadium. The result? The banner, the Dream Squad, and the whole stunt went around the world. From local media in Dallas to international sports channels: it popped up everywhere. D.V.V.H. was responsible for the full documentation of the activation in Dallas, on-site creative direction, and the final edit. All of this in close collaboration with a top team from Staatsloterij and OneNil. From a local studio in Dallas to an orange fan walk full of supporters. Dallas, you were amazing.

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More work

CHOCOMEL – Letter Campaign

TOPIKÁ POP-UP

STIMOROL – Core and Fire

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STAATSLOTERIJ