A sing-along shower, 14,000 bubbles, 8 DJs, a handful of MCs, a bunch of queue entertainers, and a Champions League-worthy team keeping the whole shower running. During Down The Rabbit Hole, Kruidvat built an activation that had the entire "rabbit hole" talking. D.V.V.H. handled the full video production. From the first shower to the last, we were (in the shower) filming. Straight into the edit afterward, so the recap was live that same evening. With one goal: to make that already way-too-long queue just a little bit longer the next day.