Art Rotterdam / Unseen Photo, an art and photography fair in Rotterdam Ahoy where galleries from all over the world come together to showcase their work. We kicked things off with a festive opening night on Thursday for press and invited guests. After that, the fair opened to the public on Friday, Saturday and Sunday — and it showed. Packed crowds all weekend. Spent four days filming and jumped straight into the edit every evening to have a recap live by 09:00 the next morning. Edited social-first with strong hooks and clear CTA’s, creating online visibility for the event while it was still happening and giving ticket sales an extra boost. To wrap it all up, everything was brought together in one overall aftermovie of the fair.