Together with Buutvrij, D.V.V.H. created a case film for Lidl's Drop de Biet, a festival activation that turned eating healthy into a full-blown rave. The idea? Dance your way to a fresh vitamin shake. With DJs, MCs, a giant beet hanging above the crowd and a shake-o-meter measuring the energy on the dancefloor, festivalgoers had 15 minutes to dance their own smoothie into existence. The activation toured five festivals, including Pinkpop and Best Kept Secret, encouraging young people to eat and drink more fruit and vegetables in a way that actually felt like fun. And it worked. In its first year, Drop de Biet generated 2.45 million social media impressions and scored a 9.1 visitor rating at Pinkpop. D.V.V.H. handled the complete film production and editing of the case film, bringing the concept, festival energy and campaign results together into one compelling story.